Our crude buy-to-let barometer rises … as fools rush in

Weve long dabbled in the economics of online search and the patterns it throws up.

This kind of nowcasting – using live data from the web that reflect real-time trends – gained wider popularity in 2010 and 2011.

Our first stab at this was an exceptionally crude house price predictor which, a little tongue-in-cheek in a post in June 2007,predicted that a crash lay ahead. Afew months later, the market tanked [interestingly, many of you predicted a crash back then - ].

Then we used our own search results – the amount of traffic sent from Google et al to This is Money on a part icular search term – to devise a buy-to-let-ometer and a stamp duty-ometer in 2008 and 2009.

Its not an exact science as Google rankings can fluctuate but I keep an eye on certain search terms and our dominance for buy-to-let rarely budges due to this wonderful guide by our mortgage specialist Simon Lambert: 10 tips for buy-to-let.

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